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Annual Christopher Sign Award of Distinction Awarded to Protective Life

Birmingham families will gather in-person for Central Alabama’s premiere fundraising event

Celebrating the 16th anniversary of the beloved community event, generous supporters, volunteers, and community leaders will gather on Saturday, August 27, 2022, for Childcare Resources’ Fairy Tale Ball – an annual event which generates valuable support for children and families across Central Alabama.

For the past sixteen years, the Fairy Tale Ball has brought the magic and enchantment of fairy tales and superheroes to the city of Birmingham, and this year promises to deliver more magic than ever before. Hosted by Childcare Resources, a local non-profit organization and United Way of Central Alabama partner agency that provides information, education, and assistance to children, families, and child care providers in Central Alabama, the Fairy Tale Ball will welcome philanthropic-minded individuals to dance the night away, learn about the mission of Childcare Resources, and raise valuable dollars to support children and families in the Greater Birmingham community.

Each year at the Fairy Tale Ball, Childcare Resources honors an individual or organization for their outstanding support of Central Alabama children and families with the Childcare Resources Award of Distinction. In honor of the former event emcee and dear friend to the agency, the award was renamed the Christopher Sign Award of Distinction in 2021 to honor Christopher Sign, the late TV news anchor, his legacy, and his passion for early education support accomplished by the Fairy Tale Ball each year. The Christopher Sign Award of Distinction will be presented during the event to Protective Life Corporation.

"Childcare Resources is an organization that exemplifies the thoughtful, dedicated giving spirit of our city,” said Protective Life Foundation Executive Director, Eva Robertson. “Their dedication to providing quality care and education to children and protecting families is easy to support. We are so humbled by this honor and look forward to continuing to be part of the good work they are doing for many years to come.”

Protective has actively supported Childcare Resources’ annual Fairy Tale Ball for more than ten years, contributing to over one million dollars raised throughout the event’s history to provide thousands of families with essential support and resources they otherwise may not have been able to receive. While this evening is certainly an opportunity to make memories to last a lifetime, the event also creates partnerships for generous community organizations like Protective. These partnerships further Childcare Resources’ critical work to create quality early learning opportunities and a strong academic start for young children across Central Alabama.

Generous community partners who contribute to the success of Childcare Resources’ Fairy Tale Ball include: ABC 33/40, This Is Alabama, Blue Cross and Blue Shield of Alabama, GrowthDay, McWane, Inc., Protective, The University of Alabama at Birmingham, Prophouse Birmingham, Spoiled Rotten Photography, Encore Special Events, XVI, and more.

To learn more about the Fairy Tale Ball, click here or call (205) 945-0018 Ext. 306.

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